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Aesthetics & Beauty Guide July 2011

Planning the new issue of Aesthetics & Beauty Guide (ABG) is always a fun process – I think about all the treatments I want to get, and contact the relevant places for it. Well…that’s part of the process, it’s actually a lot of work as I have to research online and in forums to find out what is new and relevant, then develop topics to cover those themes.

Working for a bi-annual magazine also makes me think way ahead, and considering that July is already mid-year, I’m sure many of you are tired from work and in need of a break. That’s why I decided to make ABG July a wellness issue, covering pampering treatments at spas as well as the latest rejuvenating treatments to revive tired miens. Everybody say ahhhh….

The latest trend now is also about treatments with little or no downtime. With technology advancing at a rapid speed, more super machines are being developed that promises to erase all your problems with no interruption to your hectic social life. Who can afford to stay home for a week these days to recuperate from treatments? We want to zip into the clinic and out to our limousine ready to be whisked to our next soiree!

ABG is still first and foremost an educational guide to the complicated world of laser machines and aesthetic treatments, and with July’s issue, readers can once again look forward to our in-depth treatment reviews and further explanations of even more industry jargon. Fun, fun, fun!


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